Here’s a completely different take.

What if the purpose is to attract new audiences to the franchise who have different tastes than the existing core?

To do that, having an established rapper embrace the franchise and play an original character in Fortnite, makes sense from an outreach point of view.

The franchise doesn’t exist just to serve older folks like me who’ve watched everything since 1966, nor will it survive if it focuses on appealing to the fans who were drawn in by the 90s Berman era shows.