Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

• glimse@lemmy.world ⁨2⁩ ⁨days⁩ ago

  A shill doesn’t disclose that they’re being paid to promote a product. The secrecy is what makes them a shill

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  • njm1314@lemmy.world ⁨2⁩ ⁨days⁩ ago

    Well I’ve certainly never heard that before and that’s not what the definition of the word is from what I’m seeing but I guess I can understand using that as a distinction.

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    • glimse@lemmy.world ⁨2⁩ ⁨days⁩ ago

      A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.

      en.m.wikipedia.org/wiki/Shill

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      • njm1314@lemmy.world ⁨2⁩ ⁨days⁩ ago

        Shill verb

        :to act as a spokesperson or promoter

        Shill noun

        :one who makes a sales pitch or serves as a promoter

        www.merriam-webster.com/dictionary/shill

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