Comment on H&M to use digital clones of models in ads and social media
Mothra@mander.xyz 3 days agoThat’s just the model getting paid- which is good - but the pay rate isn’t the same as the one for the shoot. It’s the rate they get paid for the images to be used, something similar to royalties so to speak. It will greatly benefit a minority of popular models, and drastically reduce the job pool for new models.
The photographers are getting totally screwed though, as well as the make up artist and anyone else involved in a shoot.
Powderhorn@beehaw.org 3 days ago
I mean, that was the central thesis of my original response.