Comment on H&M to use digital clones of models in ads and social media
Powderhorn@beehaw.org 4 days agoH&M claims in the article that they’d still pay the models prevailing wages to use their likenesses without them having to do anything, which on the surface sounds like a good deal. Further recruitment seems unnecessary when you have a stable of 30 digital twins who will never age.
And sure, a Photoshop user making slave wages can fix whatever issues the “AI” spits out up to a certain point. That’s not to say it will look as … uh … natural as airbrushed, toned pics.
Mothra@mander.xyz 4 days ago
That’s just the model getting paid- which is good - but the pay rate isn’t the same as the one for the shoot. It’s the rate they get paid for the images to be used, something similar to royalties so to speak. It will greatly benefit a minority of popular models, and drastically reduce the job pool for new models.
The photographers are getting totally screwed though, as well as the make up artist and anyone else involved in a shoot.
Powderhorn@beehaw.org 4 days ago
I mean, that was the central thesis of my original response.