The Century of the Self by Adam Curtis
The business and political worlds use psychological techniques to read, create and fulfill the desires of the public, and to make their products and speeches as pleasing as possible to consumers and voters. Curtis questions the intentions and origins of this relatively new approach to engaging the public.
ghostrider2112@lemmy.world 1 week ago
Exactly! This book from an ad exec in the 70s opened my eyes to all of this in the early 90s when I first came across it in my late teens: en.wikipedia.org/…/Four_Arguments_for_the_Elimina…