Comment on Starbucks Baristas Aren't Writing Messages On Your Cup By Choice
XeroxCool@lemmy.world 6 days agoIt’s the same as Wendy’s having a department just to write sarcastic tweets. It’s makes you think of them as Corporation the Person instead of Corporation the Corporation. It’s brand imaging. It makes you form a sentimental attachment to a corporation so you choose them over competitors, alternatives, or not buying anything at all.
Stamets@lemmy.world 4 days ago
Maybe, but it’s still lacking all the logic I was talking about.
The twitter account stuff actually has bonuses but no real negatives. A position is usually created to deal with the engagement so someone gets hired, people see random tweets that are sometimes amusing but if they’re not you can ignore them with no effort, and the company gets to advertise while keeping it in-house and the costs way down in comparison to traditional advertising.
This decision has no positives and all negatives.