Comment on Who's going to watch departure times on the departure board? Let's use it for ads!
MonkderVierte@lemmy.ml 2 weeks ago
We should look at how to fix the “bad exposure is exposure too” approach to advertising. It makes everything worse for everyone.
And personally, i think the effect is vastly overestimated.
rumba@lemmy.zip 2 weeks ago
Blanket advertising is this bubble. Has been for decades. It’s nearly impossible to get reasonable campaign data from a billboard. But in the scheme of business it’s relatively inexpensive so everyone just buys in.
If it’s not targeted, The vast majority of people aren’t going to waste their time on it.