That‘s not how projects or marketing work most of the time, however. Nintendo is known to use project names throughout development. They have a schedule for each and every step and the recent leaks have turned things upside down for sure.

The reveal itself looks incredibly rushed. I suspect they hastily whipped up a quick animation in Blender by using some simple modifiers and clever editing. It has “Make a product animation in Blender” Youtube tutorial written all over it, if that makes sense. I kind of love it, but it’s not very Nintendo-like and neither is the name.