the article is mostly reporting on “a Q&A on the InstalBase forums” with “business journalist Christopher Dring”. The headline kind of makes the 80% figure sound like a bad thing, but I think it’s more meant to share info with the public that industry insiders already know about. No producer working at EA is shocked by this figure, but the headline is not for them. This info is still helpful for many groups, like maybe new devs who aren’t yet industry insiders, but need to know what they are getting into before they sign a shitty Game Pass deal with Microsoft.