we dont need to have a legislative response but that would also be pretty funny. I was struck by how evil that mcdonalds worker hosing down the homeless guy was but couldnt put my finger on the correct punishment. Obviously the worst offences deserve lifetime ‘never again will I’ but as time passes… I once swore to never eat burger king after they sacked me over something really stupid, but these days I happily spend money there and enthusiastically went for the plant based whopper for a few months before it got really boring. Likewise facebook, I will never. But it does seem to be popular despite how shit it is.

so in degrees of severity for any business:

a PR blunder like a stupid tweet or dumb error: a week. food poisoning: 6 months serious PR error: 1 year hosing down/assaulting the public: 3 years amazon plotting to destroy everyone: until next christmas when you need to sort shit out

whats the strongest boycott length but not a fundamental falling out/never again?