Stern had a take I found fascinating. He essentially says that podcasts are great at finding and captivating an audience, but terrible at making money, while radio is great at making money, but terrible at maintaining audiences. What do y'all think are the implications of this?

https://digiday.com/media/media-buying-briefing-the-golden-age-of-audio-new-forms-hit-a-higher-note-but-radio-buyers-still-struggle-to-hear-it/