Shell Using Fortnite, TikTok, etc. to Convince Kids Fossil Fuels Are Cool
Submitted 1 year ago by bot@lemmy.smeargle.fans [bot] to hackernews@lemmy.smeargle.fans
https://kotaku.com/shell-big-oil-roadtrips-fortnite-map-collab-tiktok-ign-1850907435
conditional_soup@lemm.ee 1 year ago
Incredible.
“Hey, marketing?”
“Yeah, boss?”
“Kids are kinda upset that our product is destroying the planet they have to live on, what should we do?”
“Well, we could pivot our business model, make big investments in protecting the environment, and show consumers we care about the future.”
“Yeah, no, I meant like on YouTube. What should we do on YouTube?”