Smart TVs and streaming devices running Amazon’s Fire OS have screensaver ads, too. Even LG, which is considered a more premium brand, launched screensaver adsin September, but users can disable them.

Startup Telly is a standout example of a company trying to monetize idle TV time. Announced in 2023, Telly TVs have a secondary screen that can show ads when the TV is not in use. Telly TVs are free to purchase in exchange for providing the company with user data, including disclosing your favorite news outlets, film and TV genres, foods, and services, your gender and race, and other information before you’re able to order the TV.