Question because I have no idea: would they have licensed the image and paid Musk for this or would Musk have paid them as marketing? Or neither?
Epic Adds Ugly Tesla Cybertruck To Fortnite
Submitted 1 month ago by theangriestbird@beehaw.org to gaming@beehaw.org
https://kotaku.com/fortnite-cybetruck-tesla-elon-musk-epic-new-car-update-1851601068
Comments
MagicShel@programming.dev 1 month ago
theangriestbird@beehaw.org 1 month ago
I always wonder this with these brand crossovers that fortnite has become synonymous with. My guess is that it’s something close to “neither” - there is a contract that is signed, but I think because both parties benefit, very little money actually changes hands between Epic and the IP owner.
CaptainBasculin@lemmy.ml 1 month ago
Car manufacturers get the last say on how their cars are used on any media; and they typically go with licence agreements of some sorts.
The licencing is typically done on a set time frame (which is why most car games that uses real cars does get taken off of stores like 5-7 years later.).
On Fortnite, revenue sharing is done between the IP owner and Epic Games based on how much the said item sells. Since they can this item launch as a limited time sale; this gives a big playerbase an incentive to buy it.
JohnnyCanuck@lemmy.ca 1 month ago
Usually, when it’s a one-off like this, the video game gets “paid” to put the stuff in their game. That payment may be in-kind advertising campaigns, etc.
For something like Need for Speed, Forza, etc, the game will be licensing the likeness of the vehicles and the company logos in the game. I don’t know the costs, but the fact that it’s also advertising will factor in.
In this case, there are a few likely scenarios:
- The game director or art director or someone high up at Epic has a hard-on for the Cybertruck and really wanted it in the game. So they pursued Tesla and made a deal.
- Epic wanted to add vehicles to the game and decided to go with licensed vehicles. Their merchandising people reached out to merchandising people at all the auto companies and then figured out some deals.
- Someone high up at Tesla (maybe even Musk) loves, or has a kid who loves, Fortnite and decided they want the Cybertruck in the game. So they pursued Epic to make a deal.
Number 2 is most likely, but I don’t know the game well enough to know the vehicle situation in it.
For all of them, you have to factor in a bunch of details to figure out who is paying who:
- who wants it more (/ power imbalance)
- how much money is it going to cost to make the models, animations, etc
- how much is it going to cost players to get the item
- are there aspects that either company finds undesirable (E.g. sometimes car companies don’t like their cars shown with damage)
- who will be doing the bulk of the marketing, and who has the marketing budget to spend on the venture
- probably a lot more
So, it’s hard to say without more inside info. Games I’ve worked on have had 1 and 2, but not 3 as far as I know. I think it was pretty much an in-kind deal for the 1 situation though (like we got the likenesses, they got advertising through the game, ostensibly we sold more games with the likenesses, but I think it just stroked someone’s ego…) All of the 2 situations were done to bring in money for the game’s marketing budget / or were in-kind marketing deals, possibly bringing money directly to the bottom line, but I don’t know.
SweetCitrusBuzz@beehaw.org 1 month ago
Yet another reason for me to never play this game. It’s full of contextless characters, appropriated and stolen dances/animations, microtransactions and now this rubbish.
theangriestbird@beehaw.org 1 month ago
Sadly, it remains a great game to play with friends bc even casual gamers understand the appeal. So alas…it continues to take up 60gb on my games drive.
SweetCitrusBuzz@beehaw.org 1 month ago
fair enough, hope you continue to enjoy it.
dev_null@lemmy.ml 1 month ago
What’s up with everyone calling it ugly? It’s a shit car, but I think it looks cool. Something that has no place in reality, but fitting in a video game.
tomato@beehaw.org 1 month ago
People tend to judge everything Musk related like that. I also think it looks cool. I’d love to drive something that unusual.
dev_null@lemmy.ml 1 month ago
The cybertruck has enough issues that I wouldn’t want one, but yeah I would like a car looking like that, if it was actually a good car not made by Tesla.
sleepybisexual@beehaw.org 1 month ago
Fitting in a Mario 64 romhack you mean
SoupBrick@pawb.social 1 month ago
Imagine if this was the only vehicle that couldn’t go up inclines and would get stuck in rough terrain.
Amanduh@lemm.ee 1 month ago
It’s out on rocket league tomorrow and I can’t wait to play with it, I just hope they give it dominus or octane hitbox
Apepi@dormi.zone 1 month ago
If it doesn’t explode at the slightest touch of anything it isn’t an authentic cyber truck experience.
Amanduh@lemm.ee 1 month ago
I hope it cuts people with the sharp edges
barsoap@lemm.ee 1 month ago
CaptainBasculin@lemmy.ml 1 month ago
Props to the car though; it’s way more easier to make a model out of it using 3d modeling software.
LilaOrchidee@feddit.org 1 month ago
can be rendered easily on 20yo hardware
kindenough@kbin.earth 1 month ago
Rendered easily on a stone tablet running Cuneiform.
Body 10 polygons, 4 hexagon wheels...58 polygons.
theangriestbird@beehaw.org 1 month ago
Found the fortnite developer. I didn’t know they ever let you guys take breaks!