Ultimate Fighting Championship owner Endeavor Group Holdings Inc. and WWE are combining to create at $21.4 billion sports entertainment company, a business that will share a diverse audience and expansive social media reach. A new publicly traded company will be formed that houses the UFC and WWE brands.

https://apnews.com/article/wwe-mcmahon-endeavor-ufc-f0323725f13c6bbdbd39d18321f26ecf