What is the expected benefit for Disney by including this content in a kids’ movie? Overseas, you lost potential audiences, both this summer but also with any future interest, you might have generated. Domestically, at best you are probably facing a break-even point with attracted/repelled ticket buyers, but you have also dredged up the controversy from this Spring regarding the Florida parental rights law and the attached sexual components that ultimately led to a PR fiasco for Disney.

The only benefit would be in appeasing an online activist set, a notoriously unreliable group when it comes to business returns. Those web-based provocateurs pledging support or promising boycotts have shown over the years to be more about announcements than action. Further, the people dwelling online like that are just as prone to seek out your movie content online. You will just as likely compel them to show support by pirating your title.