Alan Wake 2 took an upfront buyout in exchange for appearing on a less popular platform. That would be an exception to the normal use case. A thousand companies will go bankrupt trying to make Candy Crush even though someone already made Candy Crush. And you can replace Candy Crush with Call of Duty, World of WarCraft, Destiny, or whatever you like. Those games take up all of your time by design rather than allowing and encouraging you to move on to another game.