Comment on Unity boycott begins as devs switch off ads to force a Runtime Fee reversal - Mobilegamer.biz

<- View Parent
chameleon@kbin.social ⁨1⁩ ⁨year⁩ ago

I think this one will work. Most of these games are already "multihomed" on different ad networks and display the one that is most profitable to them at any given time, or a semi-random mixture. The differences in profitably aren't that huge, and it will get even worse if advertisers run away from Unity too. Unity is making an absolute killing from their ads division, and this is now being threatened.

And who are the advertisers? Other game devs. The whole mobile game advertising scene is one gigantic ouroboros with the ad platforms cutting off a huge portion in the middle. If you leave, you're going to both stop showing ads and stop your advertising there.

source
Sort:hotnewtop