medium.com/…/why-i-turned-down-exclusivity-deal-f…

They waited until a game previously announced for Steam was finished development and had a launch date, then tried to bribe them with an exclusivity deal to not provide the game on the platform they promised to backers.

They weren’t paying a damn thing for development, just to eliminate consumer choice. Instead of, you know, providing a better service in some way so people want to purchase from you instead.