This is commonly parroted and while it does happen it isn’t the case for literally every single deal.

My roommates and I bought a TV in September and paid the extra $50 or whatever to be able to get a refund if a better price came up. For Black Friday, that TV is ~$250 less than we paid for, and we’re getting our money back.

Black Friday/ Cyber Monday can be great times to pick up on deals and many items reach yearly lows for these sales, you just need to not blindly purchase things or fall into the hype. The way I look at it is, if I already know I want/ need it, I’ll look around on Black Friday for a good deal. But I won’t let deals on these days be the thing that tells me I want or need something.