Just marketing nonsense. There are three ways to present AI features:

1. A generational improvement on things that have been available for 20+ years. This is not sexy and does not make for good advertising. For example: grammar checking, natural-speech processing (Siri), automatic photo tagging/sorting.

2. A new type of usage that nobody cares about because they’ve lived without it just fine up to now.

3. Straight-up lie to people about what it can do, using just enough weasel words to keep yourself out of jail.