Did you know. That every single year. Millions of people are born that has never heard of Jaguar. Because why would they?

Last time I ever heard someone talk about Jaguar was 20 years ago when they sold their f1 team.

Prior to that. I have not given them as much as a single thought. So yes. Them changing their logo certainly did what it was supposed to do. Get people to talk about Jaguar.