Comment on Is there a word, phrase, or trope for an idea that gets more popular the more it fails?
Donkter@lemmy.world 1 month agoI don’t think it is a subcategory I think it’s the term you’re looking for.
The actual phrase has its origins in a financial sense but the way it’s used nowadays is much more broad. You can invest time, money, emotion, identity etc and it’s still the “sunk cost fallacy” if it keeps failing and you keep going.