Im getting dorra the explorer vibes. But maybe since they see how well shows like Bluey captivate a young audience, it make sense they would want in.

Animated characters allow for the bright flashy lights that keep attention of kids while also allowing you to not use a person who is fallible. You never have to worry about a person doing something nafarious in their personal life and it staining their organization. (Subway, Papa Johns, Sham Wow).

They are a company that basis their decisions on profits after all.