This kills me, but its not as bad as the habit of new articles/print authors to switch between first and last names of the same person within a few sentences.

They will introduce Jeff Snoms, and then refer to them has “Jeff” and “Snoms” interchangeably for no discernable reason. It gets really maddening when they are doing it with 3 or 4 people, so suddenly the story has 2x as many characters involved.