Comment on What metrics are deoderant companies using to calculate their "72hr protection" numbers?

Bougie_Birdie@lemmy.blahaj.zone ⁨3⁩ ⁨weeks⁩ ago

If I had to guess, someone in Marketing noticed that the 48-hour protection sold better than the 24-hour protection, so they decided to put 72-hour on the label

Who isn’t using deodorant daily?

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