Comment on Burger King facing legal action over size of its Whopper
Syldon@feddit.uk 10 months agoHate to burst your bubble but that is wrong to say it is all CGI. Adverts where someone is actually getting in an out of a car are cheaper just to shoot. They may use a green screen for costs, but that is a loose to say that is CGI.
There is the issue of using an actor’s face in an AI shoot. There are only a few actors who have signed up to that. The rest are in dispute regarding using their images without their consent.
There are certainly some adverts where 100% CGI is used. The first advert I saw where it was 100% CGI would be around 2008. That advert was never released to the public.
webghost0101@sopuli.xyz 10 months ago
I actually don’t recall any car advertisement where a Human is present. Its always uber smooth driving conveniently never showing the driver.
Do have to make a note i am very advertisement-avoidant. I refuse to use many service that serves ads and actively try not to pay attention (mental health reasons) so my perspective is skewed on the topic.
I did see many fully rendered ads off all kinds used as examples in college for 3d modeling class. I was specifically thought that the majority of products we see advertised around us are rendered.
Rendering realistic humans beings is only possible since a few years and more expensive than its worth. It is reasonably save to assume humans in ads are mostly real footage. It doesn’t take away my point though.
There is still a huge difference in ability to conform to precise standards when comparing machined items and food because food simply has way more variables that can effect the looks. Also just imagine someone in the fast food joint having to expect every item to see if the pickle is presented exactly as the pictures or else trows the food away. Cars can just get the one part fixed.
None of this means we cant do much more to make food advertisements more honest and fair. But compl
Syldon@feddit.uk 9 months ago
Yeah I agree. In the UK it would come directly under false advertising. I have no idea how the laws in the US are applied.