It’s pretty tasty, to me at least. But I like mushrooms so YMMV. That said, it’s not overly earthy or eating a bag of shrooms. If you ever, as a kid, saw a tin that said Hersheys on it in the cupboard and grabbed a spoon; well, it’s like that, but a little better. The cocoa in it is what gives you the caffeine bump IIRC. Assuming the ingredients are legit, then there is good stuff in it, but I think this is really geared toward another group of people than anyone trying to curb coffee. If it was cheaper, I’d drink it every day.