The culture war has been going on for a lot longer than a decade, it’s just only in the last decade or so that it’s been amped up to 11 in terms of how aggressive it’s being fought. Conservatives are almost always on the losing side of social issues that require a culture shift. Women’s suffrage, civil rights, seatbelt laws, anti-smoking laws, gay rights… the list goes on, and the fight is never quite done for some, but they always lose in the end.

The very fact that conservatives are very pro for things like coal mining that liberals are trying to legislate away create strong reasons for some people to hold their noses and vote Republican regardless of how noxious the candidate is. When their livelihoods are literally at stake and the liberal response is “Well you should have gone to college to learn a new skill or trade” it makes sense that they are corralled right into the arms of conservatives. Economic drivers are the most powerful force behind the conservative movement right now, not culture bullshit that deep down they don’t really care about. It doesn’t help that very few people understand the relationship between “the economy” as outlined by experts and “the economy” as experienced when paying for groceries or filling up their car at the pump. It doesn’t matter that conservatives almost never deliver on their promises to fix the economy and often end up sending the nation into a recession, if bad decisions on a national scale lead to temporary relief on a local scale for some, that’s what they will remember when voting next time.

Liberals need to be doing more to bring disenfranchised voters into the fold. Educating them without being condescending or dismissive would be an excellent start. Turning down the temperature in politics is not possible without also lowering the stakes, backing off of hardline positions in the short term might be the most effective way of undermining support for terrible conservative candidates.