But do we have evidence they’re effective?
It still takes effort/time/money to do this, and if it has no impact, then that effort/time/money could be used on things that are known to be effective.
I have no idea how much affect they have. It’s possible they have a negative effect.
Op’s question is do we have that information?
cm0002@lemmy.world 2 months ago
How much effort/time/money do you think they put into that white text on black background for 5 seconds?
It’s negligible, I would be shocked if it wasn’t the same recycled card over and over again that they have some unpaid intern throw in at some point in the final editing stages
Krono@lemmy.today 2 months ago
It’s not about the production cost, its about the opportunity cost.
A quick google search tells me a national ad costs $200k-$1m for a 30s slot. That means 5 seconds of screen time costs $30k-$150k.