Pretty sure that French would pronounce it /u/ not /ju/.
Comment on An Ubisoft investor wants to dethrone Ubisoft's founders so Ubisoft can lay more developers off
kerrigan778@lemmy.world 3 months ago
Grammar lesson, an is used when the following word starts with a vowel SOUND not just a vowel. Ubisoft starts with a consonant y sound and should not be preceded with an. That is why this sentence reads a little weird and the professional writers who wrote this headline should have known this, (it’s also possible they though Ubisoft was pronounced OOH-BEE-SOFT but not knowing that seems more unforgivable for a gaming journalist)
CaptObvious@literature.cafe 3 months ago
kerrigan778@lemmy.world 3 months ago
Damn, you are correct, I misread the French IPA pronunciation on Ubisoft.
CaptObvious@literature.cafe 3 months ago
Dude, it happens to all of us. :)
hitmyspot@aussie.zone 3 months ago
Also, a grammar lesson for you too! When you dont put ‘an’ between quotation marks, your sentence doesn’t read well either. Next debate should be which quotation marks to use, but that varies by country.
However, your post enlightened me to my mispronunciation of Ubisoft, despite knowing they were French. I’m not sure that I’ll change though. I don’t thibknthe French would anglicise a word with widespread French pronunciation to appease non-French speakers, so I’m sure they are (ironically not) fine with it.
I also agree with you, that in English, most people pronounce it as Yubi, so “a” would have been appropriate and 'an" reads poorly.