Comment on Minecraft *Movie Edition*

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Ashelyn@lemmy.blahaj.zone ⁨3⁩ ⁨months⁩ ago

I think they’ll get away with it because they’re deliberately marketing it the way so many similar movies are managed: formulaically for kids, but with some actors and writing meant to give ‘the adults’ something to watch too. Unfortunately, ‘the adults’ are almost always assumed to have only a passing familiarity with the subject material, and I have a feeling they’re going to write the ‘for the adults in the room’ jokes with that assumption in mind.

It feels like it’s being written on an outdated manual, ignoring the fact that there’s a very sizable core audience of 20 and 30-somethings they could tap into. My guess is that everything they tried only tested well with children in focus groups, since apparently they were dead-set on a live-action format from the very beginning. I hate to be so cynical, but it’s possible they decided to go all-in on kids because they can hit the appeal without worrying as much on the production standards.

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