You might want to reevaluate who needs to “wake up”. Right now the only difference I see between you and Jeff Bezos is who has the money.

There are many other successful ways to run a business. Co-ops are one example… The legal and regulatory framework of our society should encourage and reward making and encouraging pro-social ethical decisions not discourage them. I think our problem is how we treat each other - not how we order food. Ordering food is just the symptom of the greater ill.

As long as you think like Bezos, nothing will change and more of your money will flow to the rich.

Thus, why I suggest the “waking up” that needs to happen is to realize we are in an increasingly unstable dream/nightmare (depending on whether you have money or not) that we collectively need to choose a different way that truly does benefit everyone.