I doubt it, particularly because it’s almost certainly the case that the people who deride it when others do it do it themselves in other situations.

It’s far and away most common in partisan politics, and it happens because the simple fact of the matter is that most professional politicians and political parties are loathsome slimeballs, and the only thing a partisan can dependably say in support of their preferences is that they’re (purportedly) better than the alternative. So it’s nearly always the case that in attempting to defend or advocate for their preference, they’ll bring up the alternative and shift focus to them.