yes, I know. I meant it more along the lines of whoever comes up with a method for standardizing bias in media puts their own bias in the methodology.

For example, I feel it is a political statement in itself to have a “bias spectrum” from left to unbiased to right. This implies that both left an right are “biases”, while only the center is truly neutral and therefore an arbiter of truth and facts. Enlightened centrism, anyone?

Also, I disagree with parts of their methodology. The headline “Habitual liar and convicted felon to seek US presidency again” would probably be classified as loaded language, whereas “Donald Trump wants to become president again” would be considered more neutral.

I would argue that the former example is, in fact, more truthful than the latter because it doesn’t omit major reasons why this is newsworthy. But since the mbfc is founded on the illusion idea that there is such a thing as truly neutral common ground, it conflates perspective and bias.