negative response to AI disclosure was even stronger for “high-risk” products and services, […] such as expensive electronics, medical devices or financial services. Because failure carries more potential risk, […] mentioning AI for these types of descriptions may make consumers more wary […]

That sounds like a rational reaction.

There’s a lot of hand waving when companies talk about AI safety. I would be more likely pay for a product with some AI if marketing promote its effectiveness without highlighting AI, than if they mentioned AI with vague assurance about safety.