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In academic circles, sure, but it’s fairly recent that it has been seeping into internet language, mostly through 4channers who started using the term for themselves in a self-deprecating way.

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Dudewitbow@lemmy.zip ⁨2⁩ ⁨months⁩ ago
its often used in circles relating to japan for awhile, mainly anime as shows like Welcome to the NHK(2006) cover it. still technically speaking, not a new term, and i wpuldnt be suprised if /A/ on 4chan used it for more than a decade now. definitely not recent.

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- SpaceCadet@feddit.nl ⁨2⁩ ⁨months⁩ ago
  Well I’m sure it’s been in use for a while, but not in mainstream internet lingo is my point.
  
  Speaking for myself, I only learned about this term a year or so ago, because I remember looking it up. Since then, I’ve seen it come up several times, almost always in greentext posts like this one.
  
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  - Danquebec@sh.itjust.works ⁨2⁩ ⁨months⁩ ago
    We actually used to see this term more often back around the 2010s when 4chan had a bigger presence
    
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