Comment

Comment on I ordered my daughter a pizza, something I don't usually do. I got Domino's smallest size with two toppings. I got her cheese sticks and two sauces and tipped the driver 20%. $31.07.

<- View Parent

stevestevesteve@lemmy.world ⁨5⁩ ⁨months⁩ ago

I hate how people mix up correlation and causation with JC Penney and it’s couponless trial. It was ALREADY very much a failure when it decided to try removing coupons - that’s why they tried it. It didn’t make enough of a difference to pull them out of the nosedive they were in.

It’s not that not doing coupons doesn’t work, it just didn’t save a failing business.

source

Sort:hotnew top

Cryophilia@lemmy.world ⁨5⁩ ⁨months⁩ ago
Doesn’t matter, actually. Now the idea is ingrained in the MBA equivalent of a brain, it will be a generation before anyone tries again.

source
taiyang@lemmy.world ⁨5⁩ ⁨months⁩ ago
It certainly wasn’t a thriving business, but I don’t think it’s purely a correlation isn’t causation situation. The points about clientele not adapting are probably valid, given the evidence suggests that they lost those loyalists on top of their nose dive.

And yes, it can work if you are consistent. Trader Joes is a good example, they are thriving and haven’t once did sales while virtually every other grocer does. Domino’s is set in their ways, though, although they’d probably survive if they blundered.

source