You definitely have a point; informing and evangelising are closer than we’d like to admit. Then again, the messenger is often as important as the message - in the case of the vegan debate too many folks choose the moral option rather than the pragmatic one.

As a species, we find it hard to empathise with the death of our own at massive scales, why would we be capable of doing it for organisms we were brought up to consider food?

However, almost all of us are on a massively reduced budget, it’d be a shame if folks shared delicious recipes that can be made cheaply and just so happen to be vegan right?

The next best thing for a non-vegan to do isn’t to switch right away, it’s to start finding vegan things you enjoy more than meat!