DeSantis marketed Florida with his own brand. Some things are outlandish, like the banning of fake meat. People do move to a state for the politics they agree with. People vote with their feet. CEOs change corporate headquarters because of politics. Talking with people who came from Hawaii, they decided to leave after the pandemic because of Draconian lockdowns. It seems the lockdowns really triggered the visible divisions on what is considered responsible government. You pay the expenses of living in the city, then you deal with authoritarian government that shutdown basically all your freedoms. That was the last straw for many. Florida did not do that and people saw that. The taxes are lower and the laws, for the most part, seem sensible. Disney threatened the marketing of the DeSantis brand and for that, it was taken to the woodshed. Ron does things to prove he is a conservative leader. No fence-sitting from him.