The “stubby” bottles were replaced with tall “classier” bottles in a surge of … fashion-moment, or something.

I remember somebody did a news vid, or documentary on it, & the industry lost usable-storage-effectiveness when they went with the taller bottles, and there’s more glass in them, too…

They said if they’d known what the actual results would be ( it didn’t alter the market to increase the percentage of the population which is always buying beer, for some reason… ), they wouldn’t have done it.

Well, Duh…

“never believe your own hype” IS a rule, because when you’re believing your own marketing-bumf, then you’re not competent at calculating any sort of project balance-sheet, right?