I have an axe to grind with fakespot. My wife has a tiny business and is one of the most honest and sweet people I know. She would never pay for fake reviews and she wouldn’t even have the knowledge on how to do so. Someone (not even us, mind you) posted a link to her product on Reddit and a Fakespot robot instantly called her out for supposedly having suspicious reviews, even though each and every order (and thus each and every review resulting from that) was legit. Her product was then mocked and all it did was give my wife stress.

So yeah, take them with a grain of salt. They are probably pretty good on average but some innocent people get caught in it as collateral damage.