Comment on Web publishers brace for carnage as Google adds AI answers

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u_tamtam@programming.dev ⁨5⁩ ⁨months⁩ ago

I’d like to share your optimism, but what you suggest leaving us to “deal with” isn’t “AI” (which has been present in web search for decades as increasingly clever summarization techniques…) but LLMs, a very specific and especially inscrutable class of AI which has been designed for “sounding convincing”, without care for correctness or truthfulness. Effectively, more humans’ time will be wasted reading invented or counterfeit stories (with no easy way to tell); first-hand information will be harder to source and acknowledge by being increasingly diluted into the AI-generated noise.

I also haven’t seen any practical advantage to using LLM prompts vs. traditional search engines in the general case: you end up typing more, for the sake of “babysitting” the LLM, and get more to read as a result (which is, again, aggravated by the fact that you are now given a single source/one-sided view on the matter, without citation, reference nor reproducible step to this conclusion).

Last but not least, LLMs are an environmental disaster in the making, the computational cost is enormous (in new hardware and electricity), and we are at a point where all companies partaking in this new gold rush are selling us a solution in need of a problem, every one of them having to justify the expenditure (so far, none is making a profit out of it, which is the first step towards offsetting the incurred pollution).

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