Comment on EA are thinking about inserting adverts into games - but don’t worry, it’ll be “very thoughtful”

Death_Equity@lemmy.world ⁨5⁩ ⁨months⁩ ago

With the steadily increasing processing power available, refining AI video generation, and internet connections being ever more mandatory the end result will be AI generated ads inserted into false loading screens.

There have been games with ad space that could be changed, billboards and posters, there will be more of that in the future. You won’t see fake products put in the game to flesh out the environment, you will see real products put in the game as marketing.

The amount of advertising and marketing we are exposed to in the real world will be mirrored, if not exceeded, in videogames and that makes me sick.

Marketing departments are just behind corporate lawyers, corporate consultants, and executives in the line to hell.

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