Yeah, I understand that sales funnel logic, but still argue it’s direct financial impact would be marginal. It’s wishful thinking from Sony, that just because you got your claws into a PC player by making a PSN account, they will start buying PS stuff. The data monetization is much more direct, but still, not much additional money to be made by a few thousand extra registrations (especially as they had to be aware of refunds happening). These are definitely valid upsides, but I don’t they are big/certain enough to make this call, and compensate for the negative consequences.

My gut/experience tells me this is mostly about the PSN account numbers, and some execs getting a gazillion dollar bonus if they can push it above certain target by the next report, even if they damage the revenues in the process.