People working from home aren’t consuming much anymore.

Of course there’s commercial property leases and micromanaging bosses, but I think the uptick in this messaging is in response to people spending less money.

Less money on cars, gas, clothes, eating out, fancy coffee, hair/nails, dry cleaning, kid/annual care, gym (?), and probably so much more that I’m not thinking of.

And when we do spend money on those things, they’re lasting longer and we’re getting more discerning. When I do consider spending money on eating out, I’ll def choose going hungry over getting something lower quality.