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FuglyDuck@lemmy.world ⁨1⁩ ⁨year⁩ ago

But lets be real for a second and put personal anecdotes aside; trucks and utility vehicles are marketed to blue collar trades folk and labours.

And that’s my point that you completely ignored.

No. They’re not marketed to labor or trade. I took the first vehicle on OPs post, partly because it’d the only one that’s a specific model. It’s a starting price at 60k. Add in options and it’ll break 80-90. Might break a 100k with fees and loan-addons.

Mustang models start at 40-80k msrp. Explorers at 30-60. This is all base packages not including more or less common upgrades.

This is mostly outside the price range of the vast majority of trades or labor. Ford is not so dumb as to do that. Throw in the custom/limited edition decals and the prices go way up.

The marketing is selling an image of being blue collar to office professionals, the kind of people who are insecure about being office professionals and not working with their hands, just as how back in the 90’s SUVs were sold to insecure men who needed a family car but didn’t want to drive a minivan.

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