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vk6flab@lemmy.radio ⁨7⁩ ⁨months⁩ ago

I don’t believe that it’s the root cause.

Enshitification is about monetization, getting more money from the same customer base.

If the product you are providing isn’t paying for itself with a sustainable margin then the prerequisites are in place for the wheels of enshitification to start moving.

Putting the foot on the accelerator is achieved by going public, selling the company, or pivoting to some random marketing weenie wet dream.

Most of this is fuelled by “free” products that become “fremium” when companies realise that monetizing you isn’t nearly as sustainable as the marketing department would have you believe. “You just need to grow!” - nevermind that the costs of running the infrastructure grow faster than the income generated by new customers. This is exacerbated by the silo mentality exhibited in many companies, the marketing department has no insight into the costs of the infrastructure team.

I think that we’re going to see much more of this before it gets any better. What better looks like is yet to be determined, since much of this is driven by the likes of Google, Apple, Microsoft, Amazon and IBM.

I mention IBM in that list because it’s been buying up “free” software companies and changing their business models.

We live in interesting times…

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