Genshin Impact’s first anniversary was the most horrendous I’ve ever seen.

They couldn’t even bother to send out an in-game message to congratulate the players.

What they did instead is paying thousands of dollars for Twitter emojis and dishing out a few give-away events where you had to practically advertise for the game to enter. Were you guaranteed to get a reward? No, at least not the good ones.

Essentially, instead of even acknowledging the anniversary, they made players advertise their game.

They were also supposed to introduce a paid bundle with some cosmetic items in it along a free concert stream (the concert was pretty good). But that was after the anniversary. Keep the bundle in mind, however.

What did it lead to?

• Thousands of outraged players flooded social media.
• Their discord was spammed with “qiqi fallen” emote (one of the characters laying on her back with a blank stare).
• Review bombing got to the point where even Google classrooms became one of the casualties

I’m probably missing some other details

After a long while of non-communication, the devs gave in and finally decided to give players something. This “something” turned out to be the bundle that was supposed to be paid content alongside some (read “very little”) in-game resources.

Honestly, it felt like a slap in the face, but it was enough for the things to start calming down.

So far, even though they’re still very stingy with any sort of rewards, they at least make sure to give something.