I think some of us experience food drastically differently. I would die inside if I worked a sixty hour week and came home to the same food every night - food is an important luxury for me (and I’m not even talking about high end Michelin star food). I think it’s extremely depressing to imagine a life where I put my nose to the grindstone and just exist until it ends. Rice and beans can form a good basis for stretching a good cuisine - but if that’s the only way you can afford to be healthy most people aren’t going to go for it.